The Big Favorite

PURE PLASTIC-FREE PIMA

Did you know most basics are made of plastic? Gross. Discover the unmatched softness of 100% Pima cotton — breathable, durable, gentle on your skin and the planet. Rarely used in basics, this pure, high-end fabric offers everyday luxury that lasts, softens with time, and keeps you focused on favorite things by eliminating irritation and discomfort.

SHOP 100% PIMA COTTON

Testimonials

★★★★★
"The Most Comfortable Thong. This is by far the most comfortable thong I own. The fabric feels high quality and washes well."
Ally L
Chicago, IL

★★★★★
"These are definitely my favorite T-shirts. High quality and not too expensive."
Bryan B
Spring, TX

★★★★★
"Best 90s Tanks ever! I absolutely love these tank tops. They fit and feel amazing on. Fit true to size. Highly recommend!"
Ashley C
Bucks County, PA

★★★★★
"These boxer briefs are incredibly comfortable. They're soft, breathable, and clearly well made. I appreciate the quality and the fact that they’re plastic-free and sustainably produced."
Eric J
Dallas, TX

★★★★★
"[Bra] exceeds expectations. I love the 100% cotton fabric on the nips and the fit is so comfortable, on both the v neck and round neck sides! Though I was worried about the exposed elastic band being itchy, it was so soft and comfortable!"
Jane K
Brooklyn, NY

OUR BEST-SELLERS

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The Relaxed Crew

$42

The Undyed Relaxed Crew

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30 products

HEALTHY MIND, SKIN, & WARDROBE

At The Big Favorite, we believe true sustainability starts from within. That’s why every piece we create is designed to focus your wardrobe and nourish your body — made with 100% plastic-free Pima cotton that is gentler on your skin and the planet. Our commitment goes beyond fabric: we champion mindful living, ethical production, and circular practices like our take-back program to keep textiles out of landfills.

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