MAKE YOURSELF
COMFORTABLE
MAKE YOURSELF
COMFORTABLE
COMFORTABLE
BACK TO BASICS
People are the stewards of this planet, and the state of the Earth reflects the state inside of us all. To truly heal the planet, we must first make the choice to heal ourselves. This key insight was the catalyst to our evolution. The Big Favorite aims to awaken people to the power of choice and then provide a better one – comfortable, versatile, natural knitwear, and a vision for a better future. We open the gateway to authenticity, and a life driven by one's biggest, highest, and most favorite calling.
EST'D 1930
The Big Favorite was originally established in the 1930s by our founder’s great-grandfather as a destination for reliable cotton workwear for industrious Americans, marked by its innovations in Sanforization - or pre-shrinking. Nearly 100 years later, we translated the brand’s ethos into an offering designed for a new kind of daily grind.
RE-EST'D 2020
Rebuilt on a foundation of mindful creation and recycling, The Big Favorite was reborn with the ambition to do things better by addressing textile waste. A few years in, The Big Favorite has become known for more than just circularity; we're known for comfort, quality, fit, and fostering plastic-free ecosystems within our bodies.
OUR FOUNDER
Our founder, Eleanor Turner, knows American fashion and production. With 15+ years of experience working in fashion, co-founding the women’s brand Argent and designing for iconic companies like Tory Burch, and J. Crew, Eleanor is an established innovator. Her philosophy: the pinnacle of wardrobe ease is found in refined simplification.
