The 1940s promised a zany future full of Jetsons-style innovations, flying cars, and 3D-printed food. Although we all aren’t jetpacking to work (yet), we’re here to follow through on the promise of innovation. Equal parts past, present, and people, with a heaping dash of futurity, this blog is where we’ll build our vision of the circular and waste-free future we want to see.

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Founder Feature: Underwear is Underrated

Founder Feature: Underwear is Underrated

11M pounds of undergarment textile waste goes into U.S. landfills or incinerators daily. DAILY. Why?
Big Favorite: Hannah Harris, Founder of Brown Girl Hands

Big Favorite: Hannah Harris, Founder of Brown Girl Hands

Brown Girl Hands Founder, Hannah Harris, discusses the intersection of diversity, inclusion, and beauty.
Big Favorite: Clark Chung, Founder of November 19

Big Favorite: Clark Chung, Founder of November 19

Curation, Discovery and Appreciation with Clark Chung of The November 19 Shop.
Victor Glemaud

Big Favorite: Victor Glemaud, Founder of Victor Glemaud

With liberty and fashion for all, with Victor Glemaud.
Founder Feature: Eleanor Turner

Founder Feature: Eleanor Turner

Past, present, and planet with The Big Favorite Founder, Eleanor Turner.
Big Favorite: GG, Co-founder of Milk Makeup

Big Favorite: GG, Co-founder of Milk Makeup

Transforming the beauty industry with GG, co-founder and creative director of Milk Makeup.
What is Sanforized?

What is Sanforized?

How a 1940s expression found its home in our brand.

WE HAVE A HISTORY

Take-make-waste is a thing of the past. We're a brand recycled into a recycling brand.

About Us