SOIL YOUR UNDIES!
Where am I?
Who are you?
We're a group of people, brands, and organizations who are super passionate about the health of the planet. We're teaming up to get people to plant their underpants for 60 days, dig them back up, and report their findings in order to improve soil health all over the country!
Why am I here?
Our plants, food, and clothing all come from soil, but did you know that soil health everywhere is at risk? From overdevelopment, to landfilling, to microplastics from clothing, our soil may not be doing so great. By some estimates, we may only have 60 years of topsoil left.
How Do I Find Out If My Soil Is Healthy?
SOIL YOUR UNDIES! Plant a pair of 100% cotton underwear for 60 days and dig them up, and tag us on Instagram @thebigfavorite. Based on the level of decomposition, we’ll send you tips for soil improvement.
Underwear is small, easy to plant, and with the double entendre, makes for an eye-catching campaign title. However, a lot of undergarments have polyester (plastic) blended into the fabric. 100% cotton is required because it is made of cellulose which is super tasty for the microorganisms that live inside soil. The more the cotton decomposes, the healthier the soils!
Need a pair to bury?
Use BOGO code SOILYOURUNDIES at checkout to get a free pair of The Big Favorite’s plastic-free Pima Cotton underwear when you buy a pair. Shop them here. *Limit one per customer, per order; 1-pack Bikini Brief, Boxer Brief free with purchase of 1-pack or 3-pack of Bikini or Boxer Briefs. Undyed, Naturally-Dyed, and Organics excluded.
When should I soil my undies?
From now until the end of June. Follow along @thebigfavorite on Instagram for updates!
What are the steps?
1. Dig a hole big enough to lay the underwear flat (horizontal) about 3-4" deep, take a photo, post and tag us @thebigfavorite!
2. Cover the hole and underwear with dirt.
3. Mark where you buried them with a flag or stick, something that won't move!
4. Set a calendar reminder for 60 days and then dig them back up
5. Take a picture with your decomposed undies, post it and tag us @thebigfavorite. We'll send you some tips for soil improvement!
What Kind of Soil Do I Need?
A home garden, raised beds, lawns, agricultural or grazing fields. Any kind, really.
What if I don't want to sign up?
No problem! You can find the directions to Soil Your Undies here on NRCS's website.