Big Favorite: GG, Co-founder of Milk Makeup

Interview by Jessica Schiffer

Georgie Greville, Co-founder of Milk Makeup

Name, Claim-to-Fame: Georgie Greville, The Beauty Boundary-Breaker

Handle: @gg_georgie_greville

Relationship to TBF: Friend and mutual mentor to TBF founder, Eleanor

Bio: Georgie, known as “GG” by her friends, has helped transform the beauty industry into a space that’s forward-thinking and inclusive with her work as co-founder and creative director of Milk Makeup. Known for her pop-inspired, video-focused approach, GG’s campaigns champion gender fluidity and diversity in all of its forms, pulling the future we’re fighting for into the present moment.

***

What excites you about The Big Favorite? The fact that it’s making sustainability the new American standard. It’s merging modern priorities, like taking care of the environment and the people who inhabit it, with long-held American values like quality and hard work. Underwear is the most inclusive fashion item of all – everyone wears it, and we desperately need a better version. We’re sick of wearing weird fabrics next to our vaginas!

"Underwear is the most inclusive fashion item of all – everyone wears it, and we desperately need a better version."

Quickie Q's:

Go-to underwear fit: Seamless thongs when I’m in pants, or cotton boy briefs if I’m in a skirt or traveling. I also wear my husband’s boxer briefs as soon as I get home at night to sleep in, and all throughout the weekend.

Favorite TBF item: The guy’s boxer briefs. I’ve even worn them with roller skates.

How do you handle a wedgie? I pick it covertly, like a half-pick from the top of my jeans.

What’s your favorite word for butt? Bum (my dad is British).

Favorite word for underwear? Undies.

Undergarment shopping habits? I try to buy a ton at once and then not have to think about it for a long time.

Have you ever forgotten your underwear? I forget a second pair of underwear at hot yoga a lot so I’ll take a shower and then just wing it without. I also forgot my period underwear when I was away from home and ended up using a black sock as a pad.

Let's Go Deep:

How long have you been aware that your purchases have a greater impact?

It’s been top-of-mind for the last 10 years. I love the circular economy of vintage and consignment. Wearing all new pieces to me isn’t good style, anyway – real style is a mix of vintage and high-low items. 

What do you want your legacy to be? What are you doing to make an impact?

I want it to be a string of success stories in philanthropic branding – launching companies that are culturally relevant with a philanthropic purpose. Right now I’m focused on shifting the current executive playing field, where there are so few women and so few people of color in leadership roles. The world is not equal, and there’s a lot of disparity in education and overall privileges, so I want to do the best I can to make our company a true model of inclusivity through our hiring.

"Right now I’m focused on shifting the current executive playing field, where there are so few women and so few people of color in leadership roles."

What future do you rally around?

One that’s more sustainable for both humans and the world. Instead of thinking by default about what choices will make us the most money as individuals and brands, we need to think bigger picture about the impact of those choices. You can’t rely on vague platitudes anymore, you have to stand for real stuff.