FAVORITE STORIES
The 1940s promised a zany future full of Jetsons-style innovations, flying cars, and 3D-printed food. Although we all aren’t jetpacking to work (yet), we’re here to follow through on the promise of innovation. Equal parts past, present, and people, with a heaping dash of futurity, this blog is where we’ll build our vision of the circular and waste-free future we want to see.
![Founder Feature: Underwear is Underrated](http://thebigfavorite.com/cdn/shop/articles/WOMAN_IN_BOXER_BRIEF_1_{height}x{width}_crop_center.jpg?v=1614114715)
Founder Feature: Underwear is Underrated
11M pounds of undergarment textile waste goes into U.S. landfills or incinerators daily. DAILY. Why?
![Founder Feature: Eleanor Turner](http://thebigfavorite.com/cdn/shop/articles/headshot_web_format_cropped_{height}x{width}_crop_center.jpg?v=1605763700)
Founder Feature: Eleanor Turner
Past, present, and planet with The Big Favorite Founder, Eleanor Turner.
WE HAVE A HISTORY
Take-make-waste is a thing of the past. We're a brand recycled into a recycling brand.
About Us![](http://thebigfavorite.com/cdn/shop/files/sanforized_{height}x{width}_crop_center.jpg?v=1614353081)