The 1940s promised a zany future full of Jetsons-style innovations, flying cars, and 3D-printed food. Although we all aren’t jetpacking to work (yet), we’re here to follow through on the promise of innovation. Equal parts past, present, and people, with a heaping dash of futurity, this blog is where we’ll build our vision of the circular and waste-free future we want to see.

Clean Soils, Clean Waterways

Clean Soils, Clean Waterways

Are you soiling your undies with us? Did you know that degrading undies are a sign that your soils are helping to keep streams and rivers clean? 

PLASTIC IN OUR CLOTHING IS DAMAGING SOILS & WATERWAYS

PLASTIC IN OUR CLOTHING IS DAMAGING SOILS & WATERWAYS

Microplastics from clothing release harmful chemicals into the surrounding soil, which can then seep into groundwater or other water sources, and the rest of the ecosystem, including our food sources. 
What the Favorite: Caring for Cotton

What the Favorite: Caring for Cotton

Taking care of our clothes and undergarments is important. The Big Favorite pieces were made to last and here are some ways to take the best care of them.

Big Favorite: Jenny Cooper

Big Favorite: Jenny Cooper

Granny panties, Turtlenecks, and past J.Crew. Meet Jenny Cooper and learn how fashion's waste problem inspired her zero waste coffee shop.
The Big Difference: Chemical and Natural Dyes

The Big Difference: Chemical and Natural Dyes

Colorful clothing has become an important part of our self-expression, but it doesn't have to be so bad for the environment.
The Big Favorite's Favorite Things, Pt 4: The Comfort Family

The Big Favorite's Favorite Things, Pt 4: The Comfort Family

The Comfort Family. Gifting difficulty level: 6/10. Barely holding on, would do anything for a night without the kids, and prioritizes comfort above all else.
The Big Favorite's Favorite Things Gift Guide, Pt 3: The SuperNormal

The Big Favorite's Favorite Things Gift Guide, Pt 3: The SuperNormal

The SuperNormal. Gifting difficulty level: 6/10. Literally, above the norm. Idealistic, curious, analytical, and only wants what you can't find. 
The Big Favorite's Favorite Things Gift Guide, Pt 2: The Zero Waster

The Big Favorite's Favorite Things Gift Guide, Pt 2: The Zero Waster

The Zero Waster. Gifting difficulty level: 10/10. The advocate. Probably on their tiny home journey, and seriously committed to zero waste. 
The Big Favorite's Favorite Things Gift Guide, Pt 1: The Stylish Second-Hander

The Big Favorite's Favorite Things Gift Guide, Pt 1: The Stylish Second-Hander

The Stylish Second-Hander. Gifting difficulty Level: 8/10. Self expressive, never sacrifices style, and is super thoughtful about purchasing. A new item for them is like a tattoo.

WE HAVE A HISTORY

Take-make-waste is a thing of the past. We're a brand recycled into a recycling brand.

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